Bonnie Gringer founded Share The Lovely after her own wedding gown experience was anything but rewarding. As she shopped for her gown, Bonnie realized the extreme expenses of planning her dream wedding. Especially the gowns! They are something a bride wears once and spends an average of $2000- $3,000. For most brides, this is unattainable. She began her hunt to find a pre-owned gown, including online marketplaces. But it was a struggle! From trying on gowns in a Walmart bathroom to connecting with local brides, Bonnie realized there had to be a better way to buy a pre-owned dress without the hassle.
Bonnie was recently on the Heart Stock Radio podcast, where she shared her background, and what inspired her to start Share The Lovely! Bonnie's background in fashion merchandising gave her years of experience working on the backend of the fashion industry. Her solution was simple: provide an incredible gown buying experience while creating a sustainable alternative to the wasteful wedding industry. Share The Lovely is ThredUp meets StitchFix meets Uber, where "Brideshare is the new Rideshare".
As Bonnie shared inside Cause Artist Magazine, where she was named a Social Entrepreneur To Watch In 2021, "Sharethelovely is reimagining wedding shopping through a multi-sided resale marketplace providing consumers and the bridal industry sustainable products & services for fairytale weddings at a fraction of the cost. Through an online concierge resale model with an offline "try-before-you-buy" shopping option, not found in similar business models. We're bridging the online and offline shopping experience critical to brides without taxing their wallet or the environment and providing a solution helping "Main Street Bridal" meet the needs of the emerging bridal market without additional investment or disrupting core business practices."
Share the Lovely matches real-time demand from its online marketplace to its local retail participants. Brides can have a gown shipped right to a local participating bridal boutique so that they can try it on in the comfort of a professional salon. Plus, the "Try Before You Buy" program allows you to try it on before making the commitment, without risk or hassle!
See All The Gowns Available, Here!
How Share The Lovely is Revolutionizing the Way Brides Shop for Their Wedding Dress.
The new generation of brides are focused on sustainability. Second-hand fashion represents a $28 billion industry, expected to double by 2024. Brides are looking to reduce the environmental impact of their big day, and Share the Lovely's circular business model helps keep dresses out of landfills, reducing the environmental toll of the bridal industry.
Share the lovely works to offset the environmental cost of the bridal world, a highly wasteful sector of the fashion industry where voluminous wedding dresses are worn once.
It's not surprising sustainable weddings have become the #1 trend, according to The Knot. Brides are looking to reduce the environmental impact of their big day, and Share the Lovely's circular business model helps keep dresses out of landfills, reducing the environmental toll of the bridal industry.
Learn more on how Share The Lovely is Revolutionizing the Way Brides Shop for their Wedding Dress!
Verified Pre-Own Wedding Gowns
Unlike online marketplaces, all of Share the Lovely's inventory is verified - meaning, whether pre-loved or new overstock, each dress is checked to make sure it's the real deal. Brides can find a variety of styles, sizes (including plus-sized gowns!) from top designers. All for a fraction of the cost of buying it new! Shop Share The Lovely to get great savings without the sacrifice.